Background

Loblaw Companies Limited is Canada’s top grocery retailer, serving millions across 22 banners including PC Express, a convenient click-and-collect and grocery delivery platform. But responding to shoppers’ shifting behaviours at-scale requires a smarter way forward.

The Challenge

Bring personalization to life at Loblaw, piloting through PC Express.

The Opportunity

Reimagine the PC Express email flyer as a vehicle to accelerate commerce and elevate precision, transforming it from a static asset to a responsive, personalized engine driven by real customer behavior.

What We Did

We rebuilt the PC Express flyer from the ground up, reimagining flyering as an intelligent, personalized system at scale.

With the vision of moving beyond static promotions, we designed a platform that captures shopper signals in real time and turns every interaction into smarter outreach.

• Modular, dynamic templates flex to deliver personalized offers while meeting brand, regulatory, and operational standards.

• Custom metadata tracks preferences and behaviors from the first click, fueling smarter content with every interaction.

• Bespoke marketing taxonomy applied across the journey accelerates preference capture and deepens understanding of customer intent.

Results  

The new flyer program delivered a step-change in efficiency, intelligence, and personalization.  

• Ultra-personalized content at scale is now possible with significantly reduced production cycles.  

• Enriched clickstream data now captures needs, preferences, and shopping behaviors across the journey (well before checkout)to fuel intelligent targeting.  

• Infinite content combinations and built-in governance ensure the program’s precision and brand integrity.  

Together, these enhancements provide a faster, smarter, and more scalable path to realizing the full potential of personalized customer experiences.

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