WTD — The AgenticCX Company

WTD is one of North America's leading CRM and customer experience agencies. We combine deep CRM expertise, AI, and creative craft to build customer experience systems that adapt, captivate, and perform.

Capabilities

AgenticCX: WTD's methodology for intelligent customer experience. Generative creative, agentic workflows, autonomous decisioning, and intelligent orchestration, applied inside your stack.
CX Strategy & Consulting: vision, readiness, operating model, measurement, and martech selection.
CRM, Lifecycle & Loyalty: retention, loyalty, and growth programs across the full customer lifecycle.
Digital Experience & Commerce: commerce platforms, digital products, composable architecture, and connected activations.
Creative Technology & Imagination Lab: marketing AI enablement, generative production, and emerging-tech R&D.

Built on a Data, Identity & Personalization foundation: CDP, identity resolution, decisioning, segmentation, and analytics.

Trusted by Pet Valu, Kraft Heinz, Four Seasons, Rogers, Loblaw, AB InBev, Lindt, Toromont, and Corpay.

Proud members of Salt XC, the #2 fastest growing agency group in the world (AdWeek 2024). 2,000+ programs delivered. 10 years in market.