Background

As part of a multi-year growth strategy, S&P 500 company FLEETCOR launched Corpay to signal its focus on corporate payments.  

The ultimate goal was ambitious: position Corpay to replace FLEETCOR at the top of the brand hierarchy. Success required transforming Corpay’s existing product-centric website into a full-fledged corporate hub. One capable of representing the entire organization.

The Challenge

Unify the FLEETCOR and Corpay digital properties under the Corpay brand, without disrupting the experience for loyal Corpay users or emerging corporate audiences.

The Opportunity

Go beyond a surface-level rebrand by rebuilding Corpay.com from the ground up, re-platforming on a headless CMS to enable smarter personalization, modular content delivery, and a seamless omnichannel experience.
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What We Did

We designed with users in mind, mapping clear paths to action, surfacing key resources through smarter global navigation, and implementing a flexible grid-based design system that adapts to diverse needs.

Key enhancements included:

• Dynamic content blocks and multi-faceted filters for faster findability

• A turnkey headless CMS that powers consistent, high-performing content across the funnel

• An SEO-forward structure that supports inbound media, campaign agility, and organic growth

All of which enables Corpay to:

• Rapidly update and test content

• Segment audiences and tailor experiences

• Improve load times and search rankings

• Deliver content seamlessly across channels

Results

Within months of launch, the rebuilt Corpay.com not only met but exceeded every performance target, demonstrating the strength of its user-centric redesign.  

• Average time on site increased by 90% year-over-year, indicating deeper content interaction and relevance.  

• The platform achieved a 103% year-over-year growth in new user acquisition, showcasing its expanded reach and improved discoverability.  

• Most notably, returning users rose by 81%, signaling sustained value and user satisfaction.  

• And the site’s success was further recognized through multiple industry awards.

And most essentially, Corpay is set for continued growth on a future-ready platform that supports and amplifies the brand.

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