Corpay — Platform Migration Case Study
Corpay needed to unify a fragmented, multi-brand web presence into a single, scalable platform — supporting its transition from FLEETCOR to Corpay while preserving the depth of its offerings. We led a full strategy-through-build engagement on Contentful, delivering an enterprise-grade, personalized web experience.
The Challenge
Corpay’s portfolio spanned multiple brands across global markets, each with its own web infrastructure, design systems, and content models. There was no shared architecture, limited content reuse, and no connection between user intent and the experience, resulting in fragmented journeys, duplicated effort, and missed opportunities to engage and convert. As Corpay was established as the corporate master brand, web replatforming became a chance to unify —bringing brands together under one cohesive experience while preserving key product narratives and serving distinct audiences.
Our Approach
We led a full-service engagement from strategy through build. Starting with a comprehensive audit of the existing multi-brand web ecosystem, we designed a unified information architecture and component system on Contentful that enabled consolidation under the Corpay brand while preserving key product, industry, and use-case narratives. A personalization layer connected visitor signals like industry, company size, and existing customer status to dynamic content modules that adapted the experience in real time. The build included a modular template system, a brand-level governance model, and a structured migration of all existing content.
The Impact
The replatformed web experience unified Corpay’s multi-brand presence into a scalable, personalized system that significantly improved both operational efficiency and visitor engagement.
Key Results
- 2x 2x visitor-to-lead conversion rate
- 180% 180% website revenue to target
- 90% 90% increased average engagement time on site
- 1.5x 1.5x decrease in site abandonment
Capabilities: Connected Experience, Personalization Architecture. Platform: Contentful.
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