Salt XC Makes Strategic Investment in William Thomas Digital to Expand AgenticCX and Personalization Capabilities

By WTD

We have some BIG news. William Thomas Digital has received a strategic investment from Salt XC, the 2nd fastest growing agency in the world and one of the most exciting companies in the marketing services space. Their work across creative, media, and experiential is best-in-class, and we’re thrilled to be working alongside such an inspiring group of people and clients. This investment fuels WTD's continued growth as one of North America's leading CRM and personalized experience agencies. It allows us to innovate faster, bring in exceptional talent, and push our work even further. We're accelerating our next-gen CRM and marketing technology services offering, including our AgenticCX methodology which allows us to deliver programs and campaigns through intelligent agents, AI workflows, and generative creative capabilities that help ambitious brands engage customers in ways that are deeply connected, deeply personal, highly effective and scaled to a level that wasn’t possible before. WTD continues to operate independently under its existing leadership team. Same people, same standards, same commitment to the work. Imagination, engineered. And we're just getting started

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