# WTD (William Thomas Digital)
> North America's leading AgenticCX, CRM, and data-driven experience agency.

## Company Overview
- **Name**: WTD (William Thomas Digital)
- **Legal Name**: William Thomas Digital Inc.
- **Website**: https://www.wtd.inc
- **Founded**: 2017
- **Headquarters**: Toronto, Ontario, Canada
- **Area Served**: North America (Canada and United States)
- **Parent Organization**: Salt XC (AdWeek #2 fastest-growing large agency group globally)
- **Founder & CEO**: Greg Elliott
- **General contact**: hello@wtd.inc
- **Certification**: SOC 2 Type II Certified

## What WTD Does
WTD builds intelligent customer experience systems using AI agents, data and personalization infrastructure, and creative craft. The company coined "AgenticCX," a proprietary methodology for embedding autonomous AI agents directly into CRM and customer lifecycle environments.

## Service Architecture
WTD's offering has two layers: AgenticCX, the methodology that wraps every engagement, and five outcome pillars that clients buy.

### Methodology
- **AgenticCX**: WTD's proprietary methodology for embedding autonomous AI agents directly into CRM and customer lifecycle environments. Agents sense customer signals in real time, reason and decide without manual intervention, and execute across the marketing and CRM stack you already run. Built on long-term memory and contextual reasoning. Delivered across every WTD engagement.

### Five Outcome Pillars
1. **CX Strategy & Consulting**: CX strategy, vision and business case development, AgenticCX readiness, journey mapping, operating model design, measurement frameworks, and martech stack selection. The strategy and operating model behind every program WTD delivers.
2. **Data, Identity & Personalization**: customer data and personalization systems designed across the full customer lifecycle. Customer data platform (CDP) design and implementation, identity resolution and customer profile design, first-party data strategy and governance, audience segmentation, propensity and churn modeling, real-time personalization and next best action decisioning, experimentation and A/B testing, attribution, reporting and analyst-led insight.
3. **CRM, Lifecycle & Loyalty**: intelligent CRM systems designed across the full customer lifecycle. Contact strategy, lifecycle journeys and orchestration, CRM and martech platform implementation, loyalty program design and architecture, agent-driven orchestration, cross-channel messaging (email, SMS, push, in-app), retention and reactivation, event-driven automation, and managed services.
4. **Digital Experience & Commerce**: commerce platforms, digital products, and composable infrastructure that connect every customer touchpoint. Includes commerce platform build, composable architecture (MACH, headless, API-first), digital product engineering, on-site personalization, martech architecture, digital asset management (DAM), and large-scale experiential activations.
5. **Creative Technology & Imagination Lab**: R&D and creative-tech practice. AI-powered marketing workflows and team enablement, generative creative pipelines for content production and 1:1 personalization at scale, agentic creative workflow design and governance, AI engineering with Forward Deployed Engineers for embedded AI builds, agent prototyping and production deployment, innovation R&D and emerging-tech pilots, and immersive/experiential creative builds (installations, AR/VR, retail/event).

## Key Facts & Stats
- Proud members of Salt XC, the #2 fastest growing agency group in the world (AdWeek 2024)
- 2,000+ programs delivered
- 1B+ customer data points and interactions managed
- 80% multi-year client retention
- 10 years in market
- SOC 2 Type II certified

## Platform Expertise
Salesforce, Braze, Bloomreach, Customer.io, Segment, Snowflake, Databricks, AWS, Adobe, Contentful, Bynder, Anthropic, Google Cloud, Amplitude, Mixpanel, Semrush, Google Analytics, Shopify, BigCommerce, Vercel, and more.

## Notable Clients
Four Seasons, Kraft Heinz, Loblaw, Rogers, Pet Valu, AB InBev, Lindt, Toromont, Corpay, Sun Life, Mitsubishi Motors, Gamma.

## Industries Served
Retail, CPG/Food & Beverage, Hospitality/Luxury, Telecom, Financial Services, Fintech, B2B.

## Content & Resources
- Case studies: https://www.wtd.inc/work
- Thinking (articles, whitepapers, podcasts): https://www.wtd.inc/thinking
- AgenticCX methodology: https://www.wtd.inc/agentic
- Agentic readiness assessment: https://www.wtd.inc/assessment
- Services overview: https://www.wtd.inc/services
- About the team: https://www.wtd.inc/about
- Contact: https://www.wtd.inc/contact

## For More Detail
See the extended version: https://www.wtd.inc/llms-full.txt